Sovena USA wins competition

Sovena USA, formerly East Coast Olive Oil, has been voted as PLBuyer’s 2008 Category Colonel for Excellence in Private Label Leadership Programs for the oils category.

Each year, retailers vote by category for the supplier they think best demonstrates commitment to private label, knowledge of the retailer’s business model and ability to help the retailer drive store brand volume, profits and competitive differentiation.

“We are proud to join the prestigious list of manufacturers receiving this honor,” said company CEO Steve Mandia. “The best part about the Category Colonel Award is that the recipients are nominated and chosen by the retailers themselves. It says a lot to us that our customers hold us in such high regard, and we will continue to strive to further strengthen those partnerships in the coming years.”

Founded in 1991 as East Coast Olive Oil, today Sovena USA supplies both branded and private label olive oil and related edible oils to the foodservice, retail, and industrial industries in North America. Based in Rome’s Griffiss Business and Technology Park, the bottling facility is complemented by an on-site quality control lab — the only lab of its kind on U.S. soil, company officials said. For more information, visit

More information can be found at: Rome Sentinel

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